Why is Oud loved by the fragrance world and why is it so expensive?
Whether its food, jewellery or perfumes, the rarer the ingredients, the more expensive the product. This is the general rule of thumb in the high-end retail world. Basic economic principles classify these as superior or luxury goods. They are expensive, scarce and of the highest quality and this is what attracts demand for them. Possession of such a good can signify ‘superiority’ and prestige. Let’s take a look at one such good that has taken the fragrance world by storm for years. It is loved by royals and commoners alike and oozes luxury. It’s liquid gold and it’s called Oud. The fragrance of Oud can best be described as warm and woody. The original source of Oud is timber, so a slight hint of dampness is detectable in its scent as well as a touch of smokiness. This aroma has complex and exquisitely layered notes to it and its very name has luxurious connotations. Oud blended with other essential oils results in a beautiful, opulent and unique scent. Oud can come from any of 30...