The Candour of Candles
For centuries past, candles were our only source of light. There was something almost mystical and magical about using candles to illuminate your path as you walked, something we only see on television or in the movies these days. They were used for religious and cultural purposes as well. In recent times however, candle manufacturing has become a greatly profitable industry, even though they are no longer a necessity. As a candle fragrance manufacturer , your aim is to capture this multi-billion-dollar market with fragrances that appeal to the masses. Research shows that fragrance is the deciding factor in most candle sales and with over 10,000 scents to choose from, candle fragrance manufacturers have to select a certain niche market to target. For example, the brief should be clear on whether they are targeting men, women or both. They should know what the character of their scent is, is it earthy and deep or casual and natural? What type of notes are you looking to in...